Do you promote your business on Facebook? Twitter? What about Pinterest?
In this age of Internet communication blogs and social media are an increasingly important factor in building a brand. While many businesses are familiar and use Twitter and Facebook fairly well few have explored the possibilities that Pinterest has to offer, especially for a food related company. Because it is primarily made up of images you can communicate your quality and desirability to consumers without saying a word.
Create a Variety of Interesting Boards on Pinterest
Setting up an account is easy and to keep it going you’ll really only need to spend a few minutes a day adding your images and related images from other websites and pinners. Set up several boards with specific categories so that your followers will be able to find their favorites easily.
Images of Your Menu Items
If you have a restaurant you might have categories like desserts, appetizers, beef, and cocktails. If you have a bakery you’d want boards like cakes, pies, and breads.
Don’t stop there, though.
Pinterest is a great way for customers to get to know the real you. Set up boards about your hobbies, places you’d like to go, redecorating you’d like to do. You could have boards for each of the celebrity chef’s you admire as well. Make sure that you pin a variety of images from a variety of categories.
Now, start filling up the boards with images that you love. Write good descriptions and comments:
Our pastry chef just created this incredible chocolate cheesecake!
I think this plate of tapas from XYZ Cafe looks delicious.
Images of Events
If you cater events be sure to ask these clients if you can take pictures and use them on your blog and on Pinterest. The images don’t have to be professional but they do need to be beautiful. Look at images on food and lifestyle blogs as well as popular images on Pinterest to help you see the types of pictures that become popular.
If you specialize in Italian cuisine you could have a board with beautiful images of Italy, interesting places to visit, and gorgeous architecture. The point is to have boards that are interesting enough to make people want to follow you and see what you are going to come up with next.
Promote Pinterest on Your Blog
Pinterest automatically links back to the site that the image came from. Hopefully you have already started a blog and have some traffic on it. The entire point is to get people to your blog, familiar with your product, and telling their friends about it through social media, in this case Pinterest.
Encourage people to pin images from your blog. Make sure that there are social sharing buttons to make it easy. Post a “follow me on Pinterest” button to turn your readers into followers, and make sure that you update with great images several times a week to give them something to pin. The best images for Pinterest tend to be vertical rather than horizontal. This is because the site limits the width of images but not the length. A vertical image gets much more exposure than a horizontal one.
Plan on devoting at least fifteen minutes a day to keeping your boards fresh and inviting.
Follow other pinners. Local restaurants, caterers, bakeries, and other businesses similar to yours are great choices. Celebrity chefs, brands that you enjoy, and websites that you frequently visit may have a presence on Pinterest. Follow them, comment on and share their images, and they may do the same for you.
The other benefit to following the boards of other businesses is that you can see how they use their Pinterest boards and get ideas and inspiration for your own. For example, if you were to follow the brand, Captain Morgan, you’d see that they have boards for different holidays, different seasons, and other special days right along with their cocktail recipes. Big companies spend a lot of money on expert help when it comes to promotion. By following them you can see how they use various social media — it’s like getting the advice of an expert without having to spend the money.
Use Your Imagination
There are hundreds of ways you can utilize Pinterest to promote your food related business. Giveaways, contests, and promotions can all be part of building your brand and growing your business with social media.